2K Games - XCOM 2

Campaign / Direction / HTML5 / Animation / Rich Media

Europe + Australia wide digital advertising campaign for pre-launch and launch phase of XCOM 2. The challenge was to create a campaign that ignited interest across Europe and support 2K Games achieve their sales forecasts at retail.

The digital campaign included HTML5 format rich media banners, homepage takeovers and Digital Animated OOH (out of house) billboards. Multiple language versions and formats were produced for each territory.

Digital OOH advertising banner.

HTML5 format banners with video.

The campaign covered multiple territories and formats.

MPU HTML5 format build in progress - Adobe Edge.