I worked in-house at PlayStation working as the lead creative on all the main digital store campaigns for games, movies and music.
Each campaign featured unique branding and creative that had work in over 14 Territories covering Europe, Russia, Middle East and Australia, and on a large array of formats and devices - PS4, PS3, VITA, Mobile and Desktop.
Working with the marketing and merchandising departments I produced artworks that helped successfully promote sales of games movies and music through the various digital store channels.
The logo was created in Illustrator then exported to Cinema 4D for modeling, texturing and hair-izing before being finished in Photoshop. The logo was replicated in 14 different languages.
I took photos at Highgate Cemetery for texture and background. Friendly colleagues were used as zombie hand models. The pictures were comped together in Photoshop. 14 language versions of the logo were created in illustrator.