2K Games - NBA2K16

Campaign Design / Animation / Website / Rich Media / Social Media

Working for Eye-D creative and with 2K games European marketing team, I helped conceptualise and execute the European launch campaign for their brand new video game release, NBA2K16. The challenge was to create a campaign that ignited interest across europe and support 2K Games achieve their sales forecasts at retail, while also establishing the NBA2K brand as a AAA stand alone product.

I worked with a team creating campaign concepts that would span all social media communications throughout the duration of the pre-launch phase of the game; the design and development (HTML 5) of all digital banner advertisements promoting the competition, pre-order and launch, the game’s in-store POS.