2K Games - NBA2K16

Campaign Design / Animation / Website / Rich Media / Social Media

Working for Eye-D creative and with 2K games European marketing team, I helped conceptualise and execute the European launch campaign for their brand new video game release, NBA2K16. The challenge was to create a campaign that ignited interest across europe and support 2K Games achieve their sales forecasts at retail, while also establishing the NBA2K brand as a AAA stand alone product.

I worked with a team creating campaign concepts that would span all social media communications throughout the duration of the pre-launch phase of the game; the design and development (HTML 5) of all digital banner advertisements promoting the competition, pre-order and launch, the game’s in-store POS.

Suite of rich media HTML5 format banners and homepage takeovers.

HTML5 format banners with video.

Design and visual for FSDU point of sale unit featuring 'trick shot showdown' social concept. Shoppers are invited to play with the FSDU by trying to throw foam balls in the basket.

Promotional Microsite.

Newspaper AD mock-up.

Design and visual of photo opportunity 'be the star' unit. Shoppers are invited to have their picture taken while standing behind the player body.