European campaign for Warner Bros. Interactive Entertainment to promote the launch of their video game MAD MAX.
The main focus of the campaign was a competition 'WIN THE MAD MAX CAR!' Users signed up via a website hub and then were encouraged to increase their chances of winning by sharing socially events surrounding the game and the cars creation, which was documented as a serialised video.
Working in a team at Eye-D Creative I helped create the branding of the campaign, including the development of the campaign logo; Social media communication; design and development of digital banner advertisements promoting the competition and game, the game’s in-store POS and finally the cars promotional photography.
Photoshoot edited in Lightroom and retouched in Photoshop the images were used for all forms of the competitions promotion.