MAD MAX - Brave the wasteland

Branding / 3D / Website / Rich Media / Social Media / Photography / POS

European campaign for Warner Bros. Interactive Entertainment to promote the launch of their video game MAD MAX.

The main focus of the campaign was a competition 'WIN THE MAD MAX CAR!' Users signed up via a website hub and then were encouraged to increase their chances of winning by sharing socially events surrounding the game and the cars creation, which was documented as a serialised video.

Working in a team at Eye-D Creative I helped create the branding of the campaign, including the development of the campaign logo; Social media communication; design and development of digital banner advertisements promoting the competition and game, the game’s in-store POS and finally the cars promotional photography.

Teaser trailer for the campaign, featuring animated logo.

Logo design progression.

Final logo design.

Frames from the website - 360 car viewer.


Photoshoot edited in Lightroom and retouched in Photoshop the images were used for all forms of the competitions promotion.

Detail shots from the photoshoot.

Website was responsive to all devices.

Website overview page.

Teaser image to promote one of the car build videos, used for social and website.