Warner Bros. Games - LEGO Star Wars

Pitch / 3D / Rich Media / POS

I helped conceptualise and produce the European launch campaign for Warner Bros video game release - LEGO Star Wars. The challenge was to create a campaign that ignited interest across Europe and support Warner Bros to achieve their sales forecasts at retail, while also establishing the LEGO Star Wars brand as a AAA stand alone product.

I worked in a team creating campaign concepts that would span all types of media throughout the duration of the pre-launch phase of the game. Then later the design and development of HTML5 digital banner ad's and Point of sale materials promoting the pre-order and launch phases of the game release.

Digital OOH advertising banner.

Key art created for pitch level visual assets, before official art work was available. I modelled, posed and rendered the key characters in Maya.

Characters modelled in Maya for pitch phase usage.

Visual for social site idea in which users are encouraged to build and name their own unique character and share it socially. Designed to engage user interaction and interest during pre-launch period.

Point of sale - 9 pack FSDU and BB-8 'cubies'.

Point of sale - Walkthrough archway and oversized pack 'cubies'.