Square Enix - Just Cause 3 Summer of Chaos

Branding / Logo / Poster / Merchandise / Social / Campaign

Square Enix aimed to create a massive storm of consumer-led PR and word of mouth through a global 'Summer of Chaos' campaign. Bringing together all JC3 YouTuber, Streaming, and Social events from E3 to the end of August With extensive, dedicated online community support.

My challenge was to create distinct, exciting and eye catching branding to represent this Just Cause 'Summer of Chaos' community movement. Capturing the essence of JC3's action and explosiveness while utilising the Mediterranean beauty and vibrant colours of the game and brand - portrayed in the style of the in-game graffiti.

Final logo design.

logo progression designs.

Selection of poster designs.